David Beckham finalizes joint venture with Global Brands for a new clothing line.

David Beckham finalizes joint venture with Global Brands for a new clothing line.

David Beckham and his business partner Simon Fuller have signed a joint venture with Li & Fung spin-off Global Brands. Global Brands said the venture will “drive the continued development of the Beckham brand globally” and create “large-scale global brands in partnership with a number of other high-profile iconic sports and entertainment stars.”

Not much was disclosed about what the joint venture will entail. A lot of it is still up in the air. It was just said that it will cover multiple categories globally

“That’s something that we’ll be discussing and we have a lot of thoughts on that. Will there be a DB brand, David Beckham brand or if it’ll be something else,” said Rockowitz the CEO of Global Brands.
The joint venture would be far more than just a clothing line, which Beckham has reportedly been looking into launching.

“We won’t be building just one brand. Creating a sportswear or underwear line with David would be great, but we want to do more,” he continued.

Beckham said his new business venture is separate from his wife’s.
“Her business is separate from this but obviously she’s part of this too, because we’re partners. We’re husband and wife. She’s excited about this,” Beckham said.

“Throughout my career I’ve had quite a few sponsorship deals, but this takes it to a different level, a different area. I’ve gone from being in a sponsorship deal to now becoming an owner,” he said.
Beckham is looking forward to being more involved on the creative side.

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